Redesigned #HalfTheStory’s website to market the launch of their flagship digital wellbeing platform, Social Media U, and kick off a $10M+ fundraising initiative. This nonprofit empowers the next generation to cultivate healthier relationships with technology.
I spearhead design initiatives at Abode, launching impactful new features for the early-career talent industry and Fortune 500 customers running the world's largest internship programs.
This elaborate bento grid design explores dark mode aesthetics, balancing structure and usability. Each bento card has an elaborate animation to grab the attention of site visitors.
Created a deck of cards to highlight Abode's success over the 2024 calendar year, including over a half dozen major feature launches, strong growth metrics, and testimonials from customers and users.
Zenith is an AI-powered companion app concept designed to improve adolescent and young adult relationships with technology. The app utilizes metacognitive skill building, chat support, meditation, and sentiment check-ins to improve digital wellbeing.
Led a full product and brand-focused redesign of Abode’s web presence, converting multiple Fortune 500 site visitors into customers. Highlights of the project include high-fidelity graphic assets, case studies, and a comprehensive suite of early-career resources.
This design explores visual simplicity through a minimalist landscape crafted in Figma. Set against a tranquil sunset backdrop, it highlights a Shinto temple and shrine gate nestled in rural Japan.
This 12-pack of nature icons demonstrates my skills in vector illustration and iconography, which are essential for building recognizable design systems for brands and products.
Explored the Rivian R2 in four colors, emphasizing the electric SUV's anatomy and features. This project showcases my attention to detail in graphic design, highlighting how thoughtful visuals can effectively communicate a product’s innate quality.
Launched Poncho, a digital wellbeing companion app for iOS, in collaboration with AI engineers and the 501(c)(3) nonprofit #HalfTheStory, with support from Vanderbilt University. Currently publishing design research on its features and user experience.
Designed a minimalist vector graphic illustration of the Nashville skyline, featuring a water tower in the foreground and downtown under construction in the background.
Contributed to the launch of Our St. Jude, an iOS and Android app designed to enhance the digital patient experience for St. Jude families. My role focused on quality assurance, product testing, and data-driven decision-making, ensuring a seamless and supportive experience for users.
This design highlights my attention to detail and showcases my ability to create photo-realistic graphics in Figma. It reflects my commitment to blending creativity with precision in product design.
RECOMMENDATION
Dawson is truly a self-starting team player who has a variety of skillsets, making him perfect for any UX/UI, design, or project management role, especially for those looking to work with a visionary beyond his years.
Dr. Rachel Hanebutt
#HalfTheStory Head of Insights, Ph.D., Ed.M., M.A., M.S.
WORK HISTORY SNAPSHOT
Product Designer
Abode · 2023 - Present
HCI Researcher
Vanderbilt University · 2023
Mobility & App Development
St. Jude · 2019
Cofounder & UI/UX Designer
Novaly Studios on Roblox · 2017 - 2020
NOTABLE CLIENT WORK
Web Designer
#HalfTheStory 501(c)3 · 2023
Digital Product Consultant
ThirdBridge Group Limited · 2020 - 2023
UI/UX Designer
Warner Bros. Entertainment Inc. · 2018
COOL DATA POINTS
~6
Number of industries I’ve explored working in product and design
$5M+
Revenue generated by design efforts translating into returns
9
Number of successful product launches I’ve collaborated on
DESIGN STACK
Figma
Webflow
Sketch
Notion
Slack
Writer
ChatGPT
Loom
Midjourney
Lottie
Gather
I CAN HELP WITH
Digital Product Design
Craft user interfaces for apps, websites, and digital experiences across platforms.
Growth Design Advisor
Increase profit and improve performance through data-informed design strategies.
Figma to Webflow
Convert your web designs into a live, scalable Webflow experience.
Design Systems
Establish a design system that captures your brand’s essence.
Human-Centered Research
Drive design with insights from thorough, human-centered research.
Visual Design
Create striking mockups, marketing materials, and graphic assets.
If you’ve made it this far, you’re likely as inquisitive as I am. I love exploring ideas and learning from others. If you’d like to chat, send me a LinkedIn message, and let’s connect!
Warm regards,