Design an intuitive search experience for non-technical users
GOAL #2
Surface deeply nested data across features and schemas
GOAL #3
Improve performance of complex, cross-entity queries
THE CHALLENGE
How do you improve search and discovery across deeply nested HR data as the platform’s information architecture rapidly expands?
UNDERSTANDING A TALENT OS
Complex talent data is both ingested from various sources (HRIS, file uploads, & user inputs) and stored in a dense, hierarchical storage schema (PSQL)
DESIGNING A SOLUTION
Explored component design for various data types & states
RESULTS
Measuring the impact of combined search and database enhancements
7+ hrs
of time saved planning and executing for enterprise talent teams
4-12
less clicks to reach critical communication and data features
1.5x
faster queries for HR data coupled with PSQL db migration
CASE STUDY CONCLUSION
Shipping scalable search and discovery-related features optimizes the UX for non-technical audiences and delivers time-to-value savings
Navigation & IA Enhancements
CASE STUDY BRIEF
Modernizing platform information architecture for the next gen of enterprise talent teams
Surface contract-expanding features within core workflows
GOAL #3
Increase trust and clarity for executive and daily users
THE CHALLENGE
How do you unify the information architecture of two revenue-generating HR platforms into a single, scalable Talent OS?
LEGACY PLATFORMS
Two legacy navigation systems house dozens of features that need careful consideration, migration, and merging within the platform information architecture
CONCEPT B: PRIMITIVES & ATOMIC INTERACTIONS
Responsive buttons, drop downs, popovers, hover states, and selection states were explored for each concept
STATEFUL COMPONENT DESIGN
Over 32 component states were prototyped together to test feature-by-feature navigation
RESULTS
Measuring the impact of navigation and information architecture enhancements
14%
reduction in UI footprint on desktop
12+
features consolidated into a single navigation system
$$$
enhanced discoverability of upsell features for contract expansions
CASE STUDY CONCLUSION
Investing energy into information architecture and system navigation is worth it for both the enterprise customer UX and for building a scalable foundation to continue growing your platform offerings
Quick AI Wins
CASE STUDY BRIEF
An AI-driven pollination of existing HR SaaS platform features to modernize and save time for talent teams
Reduce interaction cost for content generation workflows
GOAL #2
Enable AI-assisted creation wizardry
GOAL #3
Decrease reliance on support for configuration and setup
THE CHALLENGE
How do you embed AI-powered creation, notifications, and automation across dozens of HR features without increasing cognitive load?
PROMPT ENGINEERING
Leveraging Gems, Genkit, & Gemini (GGG) to build AI features
RE-IMAGINING A LEGACY SYSTEM
Where can AI improve existing features in the product?
RESULTS
Measuring the impact of AI features
4x
reduction in clicks for content generation and feature setup
50%
reduction in client support time for new customers
2-100
dynamic generation of talent cohorts with minimal inputs
CASE STUDY CONCLUSION
Sprinkling generative AI into every area of a platform instead of investing in one AI-heavy feature is an effective strategy for growing self-service and customer satisfaction
Number of industries I’ve explored working in product and design
$29.5M+
Returns generated by strategic product design & development
9+
Number of successful product launches I’ve collaborated on
▮ ENDORSEMENTS
"You did a boat load of documentation on this feature, some of the best I've seen honestly." "You’re single-handedly transforming this platform. You’ve done ten years worth of design in just five months."
Harry Fox
Software Engineer at Abode
"Dawson is truly a self-starting team player who has a variety of skillsets, making him perfect for any UX/UI, design, or project management role, especially for those looking to work with a visionary beyond his years."
Dr. Rachel Hanebutt
Professor at Georgetown University & #HalfTheStory Insights
▮ MICRO CASE STUDIES
CASE #1
Navigation & IA
CASE #2
Quick AI Wins
CASE #3
Workspace Search
▮ WORK HISTORY
Senior Product Designer
Abode · 2024 - Present
HCI Researcher
Vanderbilt University · 2023
Mobility & App Development
St. Jude · 2019
Cofounder & UI/UX Designer
Novaly Studios on Roblox · 2017 - 2020
▮ DESIGN CLIENTS
Web Designer
#HalfTheStory 501(c)3 · 2023
Digital Product Consultant
ThirdBridge Group Limited · 2020 - 2023
UI/UX Designer
Warner Bros. Entertainment Inc. · 2018
▮ PRODUCT & DESIGN STACK
Product design is more than a toolkit, it's a discipline focused on building impactful systems and experiences for humanity. The tools below support my contributions across design initiatives and product projects.
Dear Guest,
If you’ve made it this far, you’re likely as inquisitive as I am. I love exploring ideas and learning from others. If you’d like to chat, send me a LinkedIn message, and let’s connect!
Warm regards,
New Message · 9:41 AM
Rainbow Pastel Background Animation
About Dawson
Hi there, I'm Dawson, a Senior Product Designer with a 9+ year track record in design and digital product development. Watch this video for a 6 min walkthrough of my professional impact, design skillset, and the journey I’ve taken so far across various industries and successful digital products.