Currently leading end-to-end Product initiatives at Abode, a B2B2C HR SaaS platform for enterprise. I've led and built AI-enabled tools, talent experiences, and data-heavy features for the world's largest early-career talent teams. Most recently, we successfully completed a $22.5M exit and acquihire.
Crafted a bento grid design to explore dark mode aesthetics, balancing structure with motion. Leveraging advanced prototyping in Figma, animations were applied to each card to captivate users and enhance engagement.
A novel visual thinkspace—Quilt combines advanced generative AI tools and agents with intuitive visual patterns in an infinite canvas. Turn data, notes, or whims into intuitive visuals.
Zenith is an AI-powered companion app concept designed to improve adolescent and young adult relationships with technology. The app utilizes metacognitive skill building, chat support, meditation, and sentiment check-ins to improve digital wellbeing.
Redesigned 501(c)(3) #HalfTheStory’s web presence to market the launch of their flagship digital wellbeing platform, Social Media U, and kick off a $10M+ fundraising initiative. This nonprofit empowers the next generation to cultivate healthier relationships with technology.
Designed a deck of cards to showcase Abode's achievements in 2024, featuring over six major feature launches, impressive growth metrics, and impactful testimonials from both customers and users.
This design embraces visual simplicity, featuring a minimalist landscape crafted in Figma. Set against a peaceful sunset, it showcases a Shinto temple and shrine gate, nestled in the serene rural backdrop of Japan.
Brands and design systems often start with simple graphics and iconography. This set of 12 nature-themed icons highlights clean design principles while reinforcing an eco-friendly aesthetic.
Explored the Rivian R2 in four colors, focusing on the electric SUV’s body and distinctive features. The project highlights how well-crafted visuals can bring out the product's design and character.
Launched Poncho, an AI-powered digital wellbeing companion app for iOS, in collaboration with Dr. Rachel Hanebutt and the 501(c)(3) nonprofit #HalfTheStory, with support from Vanderbilt University. Currently publishing research on findings related to the app's design process and efficacy.
Led a full product and brand-focused redesign of Abode’s web presence, converting multiple Fortune 500 site visitors into customers. Highlights of the project include high-fidelity graphic assets, case studies, and a comprehensive suite of early-career resources.
Designed a minimalist vector graphic illustration of the Nashville skyline, featuring a water tower in the foreground and downtown under construction in the background.
Contributed to the launch of Webby award-winning Our St. Jude, an iOS and Android app designed to enhance the patient experience for St. Jude families. My role focused on quality assurance, product testing, and data-driven decision-making, ensuring a seamless and supportive experience for users.
A detailed graphic of the Nintendo Switch OLED Model, a handheld gaming console, created in Figma using skeuomorphic design principles to capture its realistic texture and form.
➤ QUANTIFYING IMPACT
6
Number of industries I’ve explored working in product and design
$29.5M+
Returns generated by strategic product design & development
9+
Number of successful product launches I’ve collaborated on
➤ ENDORSEMENTS
Dawson is truly a self-starting team player who has a variety of skillsets, making him perfect for any UX/UI, design, or project management role, especially for those looking to work with a visionary beyond his years.
Dr. Rachel Hanebutt
Professor at Georgetown University & #HalfTheStory Insights
You’re single-handedly transforming this platform. You’ve done ten years worth of design in just five months.
Dear Guest,
If you’ve made it this far, you’re likely as inquisitive as I am. I love exploring ideas and learning from others. If you’d like to chat, send me a LinkedIn message, and let’s connect!